Client
BocahKecil
Year
2022
Services
Marketing and Communication Plan
Branding
Website
Increasing conversions by twofold on a new childcare website
Overview
It can occasionally seem like a tedious task to find a daycare or a nanny. We improved BocahKecil online presence to make it simpler for parents to get in touch with the daycare they're considering.
BocahKecil wanted to find a way to boost sales and improve the usability of their website for both staff and customers. In order to help the team with sales efforts and conduct a more thorough market analysis, it was decided to build a website. It was clear what to do once we learned that they handle more than 100 leads each month.
It was time for us to tap into our inner child to kick-start BocahKecil’s rejuvenation. The logo was the only thing we were certain would not change. So our designer made the decision to become familiar with it.
Our old website was dated and confusing. We went to Keeper to ask what they could do about it. And they succeeded: The website has a convenient backend and a user flow that is humane and results in higher engagement and conversion.
Buster Johnson
Their team demonstrated a deep understanding of digital marketing trends and strategies. They took the time to listen to my ideas and provided insightful suggestions that refined our approach. We would for sure continue this collaboration.
Karl Oxford
We switched from an outdated design that made navigation challenging to a straightforward, contemporary visual journey, which was the major change. Another goal was to make this website as mobile-friendly as possible so that parents who are on the go can quickly browse the available daycares and make reservations with ease.
We added a feature that allows users to schedule appointments online to visit the daycare.
With the help of the Focusspot implementation, we have made it simpler for current and potential new customers to get in touch with their daycares or the Keeper corporate office. By ensuring that the business can contact its clients, this will also help with client retention.
Additionally, adding a live chat feature enhances the website’s ability to establish direct contact, improving user experience.
Results
This is what we have achieved for BocahKecil
01
A fresh, dynamic website layout that complements their current branding
02
Created a user journey that makes the user’s experience with something as crucial as daycares simpler.
03
Implemented a CRM to improve client acquisition and client retention
04
The Hubspot implementation also enables users to get in touch with daycare centers or the Kibe Plus corporate office directly.
05
With the option to schedule a viewing directly or engage in live chat with us, the website significantly improved its user experience.
06
Visits to a single page without any interaction, known as the bounce rate, have decreased by 43.26%.
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Number of pages view
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Time spent on pages per session
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Average session duration increased by
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